It’s not just shiny new internet terms, either. There are not enough new German words being invented, and many people are shut out of the conversation because they can’t understand it.” Particularly in the areas of technology, medicine, the internet and the economy, English is becoming ever more important. “German has been losing its importance for 100 years. This month, for example, they suggested that Germans say”Anhänger”instead of “follower”, “Direkt-Datenstrom” instead of “livestream” and “Geselligkeit” instead of “socializing.”īut VDS spokesman Holger Klatte told the Guardian that their efforts simply aren’t having enough of an impact:
The German Language Association, or VDS, has been trying their hardest to play catch up. The problem is especially notable when it comes to technology – English is coining new buzzwords like “follower” and “livestream” and exporting them at an astounding rate, so quickly that the English versions catch on before German translations can gain traction. Apparently English, German’s bigger brother, is encroaching on its sibling’s turf. Is the German language in danger? According to The Guardian, some German linguists think so.
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